Category: Shropshire Wedding

What Makes a Hotel ‘Luxury’?

It is easy to get the feeling that ‘luxury’ is an overused word in the travel and tourism industry. Every other hotel you look up proudly describes itself as a ‘luxury’ destination, leaving would-be guests with a very valid question – what actually counts as luxury? When you look up the definition of luxury, the Oxford Dictionary has it as: “a state of great comfort or elegance, especially when involving great expense.” So, it’s no great surprise that so many hoteliers would want to describe their establishment as a luxury venue. Comfort, after all, is surely one of the non-negotiables…

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