Last winter Becky from Hartt Cakes had no bookings due to Covid and had to shield, so she turned her attention to her client’s journey. Over to Becky to talk us through the process… I looked at the journey from enquiry to delivery of the cake. I put myself in the shoes of my clients and found SO many pain points throughout the process. I don’t want my clients being frustrated or overwhelmed at all, weddings are stressful enough! I found an automated CRM software I now swear by called ‘Dubsado’. It took me over 20 hours to learn the…

Today we hear from Alexandra from The Pastry Corner, she’s on track to provide 100+ wedding cakes this year so she knows a thing or two about what’s happening in the cake world… Q. Hi! Firstly I’d love to hear about your background and how you got to where you are today? A. It all started in my grandma and mum’s kitchen, making jam tarts and cupcakes. Then I studied at Highbury College and Southdown College, before getting my first job at L’Ortolan restaurant (Michellen star). This is where I learnt what a kitchen environment is really like. I was…

Hold tight for some insider baking top tips from Hartt Cakes. Becky’s flavour combos will get your taste buds going, she shares valuable information about where she seeks inspiration… and her pastimes when she’s not in the kitchen are rather unique! Q. How long have you been baking? A. I’ve always had a passion for baking but it really started when I was 14 years old watching an old cake decorating show. I was amazed at how they could turn a simple cake into a work of art. From that point on it was clear to me what I wanted…