The Client Journey with Hartt Cakes
Last winter Becky from Hartt Cakes had no bookings due to Covid and had to shield, so she turned her attention to her client’s journey. Over to Becky to talk us through the process… I looked at the journey from enquiry to delivery of the cake. I put myself in the shoes of my clients and found SO many pain points throughout the process. I don’t want my clients being frustrated or overwhelmed at all, weddings are stressful enough! I found an automated CRM software I now swear by called ‘Dubsado’. It took me over 20 hours to learn the…