I fell for Rock the Dancefloor when I saw their fun retro bridal shoot at Bobby’s in London. We all know I have a weakness for anything retro and iconic and this really got me feeling all the feels.
I felt (from obsessively studying her Instagram page) that founder/creative director Christina must be a girl after my own heart, so I wanted to grill her and feature her on the blog. You’re welcome!..
Q. Hi Christina! Can you start by telling us what your vision is for Rock the Dancefloor please? i.e. what services you offer.
A. Rock the Dancefloor is an event design studio for couples who want to set new trends on their wedding day! I offer full styling, where we sit down and really dig deep into who they are as people and what their vision is for the big day. We look at their venue, their suppliers and I advise them on who is best to bring the day to life. As well as full styling, I offer mood board design and venue searching. I’m looking into other ways I can help couples not just 1:1 but as a group and show them they can achieve the vision they desire.
Q. What inspired you to start a wedding business?
A. My background is Visual Merchandising which has allowed me to have my hand in so many different things with different companies, making a backdrop for a stage at Bestival, installing windows every year all over the UK, setting up workshops, press shows and training days. I really wanted to channel my experience and creativity into something less commercial and ultimately show people they can have what they imagined. So many dream of these ideas in their head and cant work out the logistics. I hope I can be the one to create it!
Q. I’m in love with the shoot you did at Bobby’s! Retro is my first love. Can you tell us how this shoot came about, how you picked the suppliers to work with and what you wanted to achieve.
A. AH! BOBBYS!!!! it was amazing! I’ll be honest, I struggled to get a venue and I contacted the guys who run Bobbys about a different venue. I showed them my moodbaord and they sent Bobbys back… the rest is history. For my first shoot I wanted to re-create my love of retro and disco. I wanted it to be retro but still with a modern element. With micro weddings becoming so popular at the time we did the shoot, I wanted to show you can still make something small feel like a party.
The real couple are actually friends of mine, I love using real couples because of how natural it is. Also these guys got engaged a year before, so it was a lovely way to honour this.
Sidey the photographer and I were matched by an industry friend who knew we’d immediately bond over our love of sequins! Between us we got the rest of the suppliers on board either through seeing their work on Instagram or knowing them.
Q. I’ve found the last year tricky not being able to see any likeminded industry folk, at wedding fairs and events. How have you stayed connected and built relationships during this time? I saw you did the Pink Palm Events styling course. That must have been fun.
A. I know, it’s been tough adjusting to the Zoom life and now we are readjusting again, I forgot what what a social life was haha!
YES – Pink Palms design course was what actually give me the push I needed to start RTDF, I would highly recommend it to any wedding suppliers – Ash is THE BEST! Also, I walked away with more than I thought – a gorgeous group of wedding pals – we all met through the course and out of the four of them, I’ve only met one IRL. We have done Zoom get togethers/voice notes. It was great building the relationship as we had time, I think if we’d met in normal times, it would be tricky trying to catch up again. So in a weird way, I think I’ve found it easier to stay connected.
Q. I see your first shoots have been featured on some pretty impressive blogs (Unique Rebels Union and Rock my Wedding)! You must so pleased they’ve picked up your work. What do you put your success down to?
A. SO PLEASED!!! Before launching into the industry, I followed all the blogs I’ve been featured in and was so excited when they all accepted. I’d say they were a success due to the planning. The brief I gave to all the suppliers made sure we were all on the same track. Also, choosing the suppliers that fit the style of the shoot is so important. I must say Rock My Wedding was definitely down to Kirsty the photographer, she got us that one! But with the others I’m so glad I bit the bullet and sent the pitch.
Q. Can you tell us a bit about your home life please? Where do you live, are you married etc?
A. I just got engaged!!!! My partner popped the question on the first may bank holiday. I think he wanted to do it sooner but couldn’t get the ring as everything was shut! He took me to Edinburgh (where I used to live and we first met on Tinder) and proposed. We live in north London together. I’ve lived here for six years, though I’m originally from Belfast and I hope to take RTDF over there some day. My parents still live at home in Belfast and my brother is over in NZ, we cant wait to travel over to see him.
Now I’ve got the ring, I’m hoping my next surprise is a kitten. Being based in North London, I love going to Coal Drops Yard especially to Dishoom, or just chilling by the river. If I’m not there or home, you’ll find me looking for a nice glass of bubbles on a rooftop bar. I don’t know what it is, I just love them – let’s say it’s the views!
Q. What does the next 12 months have in store for Rock the Dancefloor?
A. Well it’s coming up to a whole 12 months since I launched so next is to get my website up and running! I have an insane wedding to style next year, very similar to the aesthetic of the Bobby’s shoot. I’ve got some shoots lined up with a great urban venue in North London, and I’m working with a glitter bar on a festival stall which is exciting. Along the way I’m sure I will meet more insane wedding industry people and couples.
Q. What’s your biggest lesson from the last year (can be professionally/personally)?
A. A big take away for me in the last year is that you don’t really know what anyone is going through. You don’t know how you could impact their day, or life, in a small or big way. But to always bare that in mind as I’m sure we’ve all been on both sides of that fence in our lives.
Q. Where do you find inspiration?
A. EVERYWHERE… I know that sounds like a lie. Honestly it isn’t, buildings, architecture, nature and people – there are so many unexpected colour schemes out there that have naturally come about or accidentally. I love walking around the city to take it in, or when I’m not the one driving as you can watch everything.
Q. What do you love about the wedding industry?
A. That it’s a wonderful creative outlet for people to showcase what they do, and also inspire others. Maybe I’ve been lucky but everyone I’ve met/worked with have been great.
Also you’ve been a dream Helen, thank you for getting in touch – I’d love to come check out your venue some day and who knows have a shoot together in that cool laundrette you go too 🙂
Photography & lighting: Sidey Clark
Concept & styling: Rock the Dancefloor
Venue: Bobby Fitz
Florals: Iris & Co
Tableware: YPOM London
Stationery: With Bells on Invites
Makeup: Michelle Perkins MUA Team London
Hair: Bethany Alden MUA Team London
Bridalwear: Belle & Bunty London
Tinsel jacket & disco hairpiece: Do You Disco
Industrial Bloom Shoot
Photographer: Sidey Clark
Concept & Styling: Rock the Dancefloor
Videographer: Cal Macbeth Weddings
Floral Design: Urban Flower Co
Real Couple and Stylists: Married to the Disco
MUA: Powder Blue Artistry
Venue: Coin Laundry
Stationery: Rock Paper Cloud
Cake: Malarkey Cakes
Cape: Ashley Wild Bridal
Napkins: Olive & Betty
Concrete Table Props: Table Objects
Acrylic Plinths: Blown Away Events