Q&A with Phoebe Mulrooney of PHOHM

PHOHM is about creating moments of joy in real spaces. Phoebe Mulrooney creates unique and vibrant installations using artificial flowers and foliage…

Q. In what way are your installations used at weddings?

A. All the works are bespoke. I design and create installations to reflect each couple’s personal taste. My arrangements are versatile; the arches are a perfect setting to get married under, they are also used as a unique photo area or can be used as an entrance or walkway. My flower and foliage walls are ideal backdrops for photos at the reception. I can also create any kind of installations from hanging cake stands to floral chandeliers.

Q. What are the benefit of your product over a fresh flower installation?

A. Artificial flowers have come a long way, so don’t be afraid to use them. I can create installations that do not depend on flowers being in season. The use of artificial flowers and foliage also means that all flowers can be reused or kept.

Q. What’s your background?

A. I studied Fine Art Painting at Camberwell College of Arts. I specialised in large-scale conceptual installations. I enjoy making immersive spaces for people to enjoy.

Q. Where do you get your inspiration?

A. I get a lot of my inspiration from nature and my surroundings of course. But I am fascinated by the virtual world of Instagram.

Q. How do you work with wedding clients? i.e. to decide on look, colours etc.

A. It completely depends on the client, some will be happy for me to create something based around a specific colour theme. Others will have seen an image online and want it to be recreated.

Q. Where does the name PHOHM come from?

A. My name is Phoebe Hill-Mulrooney. I wanted the business name to reflect me. I am the business.

Q. What’s the most creative installation you’ve done?

A. I think my installations for the Selfie Factory were probably the most creative. I want to steer away from the traditional flower wall and make more interesting spaces for people to be photographed in front of.

Q. What do you enjoy most about your work?

A. I love making amazing displays. When I walk into my studio all filled with beautiful flowers it really does make me happy. I love working for myself, meeting clients, discussing and designing concepts and ideas. I am truly happy and inspired everyday with my work.

Q. What does the future hold?

A. Well hopefully PHOHM carries on being a success. I am currently in the process of designing a very cool horse box trailer bar for weddings so watch this space.



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